Summer Style Edit 2017 at Sm Seaside City Cebu!

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The new SM Woman delivers a new look for the modern woman. This season, the department store private label affords its clientele a game-changing product edit for spring/summer 2017!

Driven by a global perspective and a long-standing history of being a go-to womens wear retailer, the new SM Woman is ready to set a standard that sits above both local and international competition. Keying into consumer behavior, local trends, and a truly global aesthetic, the new SM Woman caters to discerning women of style; women of informed taste, eclectic references and specific influence.

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Just last weekend, me alongside with Toni and Ronah, got the chance to participate in an informative and engaging styling session hosted by Blinky De Leon. This is not just a normal styling session but participants will have the chance to bring home freebies + 1,500 worth of SM Gift Certificate.

Blinky takles different cuts, colors and patterns that highlights the five summer fashion trends; Botanical, Stripes, Romantic, Blues and Whites. After which participants are put to test on what they just learned and will hand pick items from Sm Woman’s Summer/Spring Collection and personally style themselves for a total of 20 minutes. A mini fashion show will then take place and announcing of winners afterwards. Sound fun, right?

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SM Woman’s new collection is cruise classic resort wear designed for the everyday modern woman. Of optic whites, tropical blues and subtle florals; crushed poplins, sporty synthetics and sheer tulles — the collection boasts a welcoming range of pieces that always cater to every age, shape and lifestyle.

 The Botanical

This look is elevated kitsch of the best kind. It’s swimwear separates tailored in sharp shapes: with only grommets, knotting and ties for detail. Think anything floral and has leaves in it.

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The Nautical Set

This collection edges up classic one-piece swim styles with sailor stripes and lace-up detail.

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The Romantic Collection

This collection is easy neutrals in flounced black and white bikinis; made poolside chic in sheer embroidered cover-ups cut close to the body.

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Blues and Whites

Resort for SM Woman s/s ’17 is a study on volume. It’s generous day dresses segmented with slits; asymmetric flounces paired with cropped ruffle trousers. The poplin collection does well with an exaggerated touch, a constant interplay between pleats and drapery. All-white is reinvented in resort-ready fabrications but still done up in effortless silhouettes and off-shoulder sheathes

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Here are more of Sm Woman’s summer pieces.Product drops in all SM Stores nationwide are from March to May 2017.

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And of course, don’t forget to use sun block. Avalailable in all Watsons Stores nationwide!

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And now here’s how I styled myself from the Sm Woman’s newest S/S’17 Collection:

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This is actually a romper (from GTW) I wore as a top. Also loving the sunnies! I might go back this weekend and get one myself!

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Love how SM Woman redefines homegrown fashion for the modern global Filipina, which caters to every woman, fit to clothe all ages, body types and lifestyles without sacrificing style. Definitely a #FashionForEveryWoman!

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With the lovely ladies behind Sm Woman Seaside. It was nice meeting you all!

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Once again, big thanks to everyone behind Sm Woman Seaside for having us! It surely made our Saturday afternoon extra fun! Also shout out to SM Parisian for our lovely pairs. Can’t wait to post endless #ootds with it!

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For style updates, new product deliveries and upcoming promotions, follow them @smwoman and @gtwbysm.

 Follow me on:
@keiseee on Twitter
@keiseee on Instagram
KeiseeeintheCity on Facebook
Cebu Fashion Bloggers on Facebook

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